Neuromarketing Measures Brain Activity Using Either Probes Connected to the Brain

question 45

Multiple Choice

Neuromarketing measures brain activity using either probes connected to the brain or an MRI. One of the main reasons for using neuromarketing research is to:

• A)eliminate interviewer bias
• B)correct respondent bias
• C)increase interviewer bias
• D)reduce interviewer bias

---

Definitions:

Language Ability

Refers to the capacity to understand, produce, and use words and sentences to communicate effectively.

Language Acquisition Device

A hypothetical module proposed by Noam Chomsky, suggesting that the ability to learn language is innate to humans and pre-wired into the brain.

Built-In Mechanism

An innate or inherent structure or function within an organism that enables it to perform a specific task or respond to certain stimuli automatically.

Williams Syndrome

A rare genetic disorder characterized by medical problems, including cardiovascular disease, developmental delays, and unique personality traits, such as extreme friendliness.