When Marketers Decide to Use Surveys to Ask Questions, They

question 32

Multiple Choice

When marketers decide to use surveys to ask questions, they make each of the following assumptions EXCEPT:

• A)people know the answers to the questions.
• B)the right questions are being asked.
• C)people will answer according to how they hope the marketers want them to respond.
• D)people will understand the questions being asked.

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Definitions:

Bloom's Taxonomy

A framework for categorizing educational objectives into levels of complexity and specificity, ranging from basic knowledge recall to advanced evaluation and creation.

Training Objectives

Specific goals that a training program aims to achieve, often defined in terms of desired knowledge, skills, and attitudes of the participants.

Cost Vs. Benefits

Cost vs. Benefits is an analysis method that compares the costs of an action or investment against the expected benefits in order to make informed decisions.

E-learning

The use of electronic technologies to access educational curriculum outside of a traditional classroom, typically on the internet.