Coca-Cola Has Adopted a Short-Message Communication Tool, Similar to Twitter

question 64

Multiple Choice

Coca-Cola has adopted a short-message communication tool, similar to Twitter that is more prominent in South East Asia, to disseminate and market their soft-drink products. All of the following are likely reasons that Coca-Cola is using this local communication tool, except

• A)Twitter is not well adopted in South East Asia
• B)the local communication tool has more followers
• C)more local soft drink brands use this communication tool
• D)the local communication tool has a small, but loyal following

---

Definitions:

Hardcover Books

Books bound with rigid protective covers, often made of wood, cardboard, or similar materials, offering higher durability than paperback versions.

Paperback

A book bound in a flexible paper cover, often less expensive than hardcover editions.

Robinson-Patman Act

A 1936 U.S. law aimed at preventing anticompetitive practices by producers, specifically price discrimination.

Antitrust Laws

Legislation intended to promote competition and prevent monopolies by regulating corporate behavior and ensuring fair competition.