The Practice of Standardizing Marketing Activities When Cultural Similarities Exist

question 109

Multiple Choice

The practice of standardizing marketing activities when cultural similarities exist and adapting them when cultures differ is called a ________marketing strategy.

• A)polyphonic
• B)standardize d
• C)Malthusian
• D)global

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Definitions:

Vertically

In an up-and-down direction or position, or related to a hierarchy where authority or status increases with higher positions.

Boss

A person who is in charge of a worker, group, or organization, responsible for directing and overseeing the work of others.

General

Relating to all members or elements in a group or category, without specifying or excluding any.

Grapevine

Informal and unofficial communication channels within an organization, where information is often shared among employees without sanction or control by management.