Concerned About the Growing Prevalence of English on the Web

question 35

Multiple Choice

Concerned about the growing prevalence of English on the web, a French state institution founded in the 17th century to maintain the purity of the language unveiled a dictionary of newly coined French equivalents to English Internet terms in 2000. This is symptomatic of the difficulties in doing business in France because in many situations, the business must be conducted in French. The French could be described as having:

• A)cultural ethnocentrism.
• B)a cross-cultural bias.
• C)cultural commitment.
• D)consumer polycentrism.

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Definitions:

Production Era

A historical period in business where the focus was primarily on production efficiency and manufacturing output, often at the expense of customer needs.

Consumer Oriented

Refers to a business approach that prioritizes understanding and meeting the specific needs and wants of consumers.

Outsourcing

The business practice of hiring a party outside a company to perform services and create goods that traditionally were performed in-house by the company's own employees.

Customer Service

The support and assistance provided by a company to those people who buy or use its products or services.