Whirlpool Sells Their Entry Level Brand as 'Maytag' in Canada

question 136

Multiple Choice

Whirlpool sells their entry level brand as 'Maytag' in Canada and has unique commercials for it that run on TV. In China, Whirlpool refers to their entry level brand as 'Whirl-ONE,' which also has unique commercials for Chinese television. Whirlpool would be using a(n) _________ marketing strategy.

• A)ethnocentric
• B)standardized
• C)transnational
• D)multidomestic

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Definitions:

Operating Assets

Assets used in the day-to-day operations of a business to generate revenue, including cash, inventory, and property, plant, and equipment.

Required Rate Of Return

The minimum percentage return an investor expects to achieve from an investment.

Operating Income

Revenue from business operations after operating expenses and before interest and taxes.

Transfer Prices

Prices charged for the sale of goods or services between departments or subdivisions of the same company.