What Are the Market Entry Strategy Options Available to a Company

question 32

Essay

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

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Definitions:

DSM-IV TR Criteria

refers to the diagnostic criteria outlined in the Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, Text Revision, an earlier version of the DSM.

High Functioning Autistic

A term often used to describe individuals with autism spectrum disorder who can perform daily tasks independently and have a higher intellectual capacity.

Pervasive Developmental

Refers to a group of disorders characterized by delays in the development of socialization and communication skills, including autism.

Childhood Disintegrative

A rare condition characterized by late onset (usually after at least two years of normal development) of developmental delays in language, social function, and motor skills.