The NAICS Will Allow Marketing Managers to Gather and Study

question 17

Multiple Choice

The NAICS will allow marketing managers to gather and study all of the following information EXCEPT:

• A)every industry in which a conglomerate engages in business.
• B)market share.
• C)demand for goods and services.
• D)competition in domestic markets.

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Definitions:

Downsizing

The process of reducing an organization’s workforce to improve efficiency, reduce costs, or adapt to market demands.

Reengineering

The radical redesign of business processes to achieve dramatic improvements in critical aspects like quality, output, cost, and service.

Outsourcing

The business practice of hiring a third-party to perform services, handle operations, or provide goods that are either difficult to manage or outside the company's core competencies.

Alternative Work Arrangements

Methods of staffing other than the traditional hiring of full-time employees, for example, use of independent contractors, on-call workers, temporary workers, and contract workers.