The Purchase of a Bottle of Water Is a Low-Involvement

question 157

Multiple Choice

The purchase of a bottle of water is a low-involvement purchase. How can a marketer convince people to buy Dasani instead of one of the numerous other brands displayed on retailers' shelves?

• A)Offer coupons for Dasani bottled water.
• B)Convince retailers to only offer Dasani water.
• C)Make good use of Dasani stock-outs.
• D)Make the purchase decision high involvement.

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Definitions:

Abiotic

Referring to non-living chemical and physical factors in the environment which affect ecosystems.

Biotic

Relating to or resulting from living things, especially in their ecological relations.

Ecosystems

Communities of living organisms in conjunction with the nonliving components of their environment, interacting as a system.

Pyramid of Biomass

A depiction of the decreasing mass of organisms found as one ascends through the food chain.