Political Advertising in Which One Candidate Is Compared to Another

question 107

Multiple Choice

Political advertising in which one candidate is compared to another is intended to cause voters to perceive differences between the candidates featured in the advertising.
Marketers who use political advertising are trying to make consumers believe that its product is better than the other one. This is known as:

• A)selective comprehension
• B)selective retention
• C)stimulus generalization
• D)stimulus discrimination

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Definitions:

Markup

The amount added to the cost price of goods to cover overhead and profit.

Markdown

A reduction from the original or listed price of an item, often used as a strategy to increase sales or clear out inventory.

Timing

The selection of the most appropriate moment to execute an action in order to maximize its effectiveness or success.

Final Selling Price

The ultimate price at which a product or service is sold to the consumer, including all discounts, promotions, and negotiations.