Febreeze Is an Odour-Controlling Spray Manufactured by P&G

question 113

Multiple Choice

Febreeze is an odour-controlling spray manufactured by P&G. When Febreeze was introduced, it was tagged as a pet killer. P&G had to spend lots of money debunking the false claim and request help from the ASPCA before consumers would purchase
The product in the numbers expected. This promotion to debunk a false claim changed consumers' attitudes by:

• A)adding a new attribute to the product.
• B)changing beliefs about the extent to which a brand has certain attributes.
• C)adding a new attribute and re-positioning the product.
• D)changing the basic product.

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Definitions:

Equivalent Units

A measure used in cost accounting to express the amount of work done by employees or machines in terms that allow for the comparison between completed units and units that are partially completed.

Process Costing

An accounting methodology that traces and accumulates direct costs, and allocates indirect costs, of a manufacturing process.

Conversion Costs

The combined costs of direct labor and manufacturing overheads, representing the expenses to convert raw materials into finished goods.

Equivalent Units

Equivalent units are a concept in cost accounting used to express the amount of materials or labor needed to produce a unit of output in a process that is partially complete.