A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 182

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behaviours of others. Two important aspects of personal influence are:

• A)personality and lifestyle.
• B)word-of-mouth activity and psychographics.
• C)opinion leadership and word-of-mouth activity.
• D)lifestyle and motivation.

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Definitions:

Male Control

The dominance of male figures in decision-making processes and structures, contributing to gender imbalances.

Feminist Psychology

A branch of psychology focusing on issues related to gender equality, women's rights, and the critique of traditional gender roles.

Regular Psychology

refers to the standard study of the mind and behavior, focusing on understanding mental functions, behaviors, and processes.

Androcentrism

A perspective that centers male experiences and standards, often marginalizing or excluding female perspectives and experiences.