Negative Word of Mouth

question 195

Multiple Choice

Negative word of mouth:

• A)has been shown to increase consumers' intentions to buy products.
• B)has been shown to increase the credibility of a company's advertising.
• C)is less harmful for products that are new to an area or a country.
• D)is a powerful information source in developing countries.

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Definitions:

Regression Line

A line that best fits a set of data points in linear regression analysis, showing the general direction in which the data tend to go.

Prediction Interval

An estimate of the interval within which future observations will fall, with a certain probability, given what has already been observed.

One-Time Occurrence

An event or happening that takes place once and is not repeated.

API Gravity

A measure of how heavy or light a petroleum liquid is compared to water, used in the oil and gas industry to classify oils.