One of Your Classmates Consistently Showed Up to Class Late

question 200

Multiple Choice

One of your classmates consistently showed up to class late, finally your Professor, Stephen, asked the student what the issue was. When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer decision process?

• A)alternative evaluation
• B)information search
• C)purchase decision
• D)problem recognition

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Definitions:

Salivation

The secretion of saliva from the salivary glands in the mouth, which is often a response to the presence or thought of food, aiding in digestion.

Conditioned Response

A learned response to a previously neutral stimulus that has become conditioned through association.

Unconditioned Response

An automatic, natural response to a stimulus that occurs without any need for prior learning or conditioning.

Reflexive Response

A biological reaction to a stimulus that is instinctive and does not require conscious thought.