Ruby Is Buying a New Watch Appropriate to Her Role

question 115

Multiple Choice

Ruby is buying a new watch appropriate to her role as the newest vice president at her company. She was overheard telling a co-worker, "The Rolex has a great reputation, but the Tag just looks nicer." In which stage of the purchase decision process is Ruby?

• A)alternative evaluation
• B)information search
• C)purchase decision
• D)problem recognition

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Definitions:

Directed Violence

Violence that is planned or intended to target specific individuals or groups.

Spontaneous Violence

Unplanned, explosive acts of aggression that occur suddenly, often as a result of intense emotion or stress.

Property Damage

Physical destruction or harm caused to buildings, personal property, or other tangible assets.

Contagion Theory

A social theory that explains how ideas, attitudes, and behaviors spread through populations as if they were infectious diseases.