More and More Firms Are Monitoring Social Media Sites to Understand

question 204

Multiple Choice

More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?

• A)Customer satisfaction.
• B)Recommendations for new products.
• C)Warranty reviews.
• D)Viral comments.

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Definitions:

Glass Ceiling

An invisible barrier preventing minorities and women from rising to upper levels of management or leadership despite their qualifications.

Top-down Barrier

Obstacles to progress or communication that originate from higher levels in a hierarchical structure, affecting those at lower levels.

Occupational Advancement Bias

The unequal opportunity for promotion or advancement in a workplace, often influenced by gender, race, or other personal characteristics rather than merit or abilities.

Old-boy Network

An informal system of support and information sharing among professionals or alumni of certain institutions, often excluding those outside the group.