For Which of the Following Products Is Perceived Risk Likely

question 37

Multiple Choice

For which of the following products is perceived risk likely to be the greatest for a female who has just taken her first job after college graduation?

• A)flowers to decorate her new apartment
• B)a cell phone
• C)a new outfit for her first day at work
• D)a magazine subscription to Glamour

---

Definitions:

Push Model

A distribution method where products are pushed through the supply chain, from production to final consumers, without direct consumer demand driving it.

Pull Model

A supply chain management strategy where the demand for product initiates production and distribution, in contrast to the traditional push model driven by forecasted demand.

Open-Source CRM

A customer relationship management system whose source code is available freely for use, modification, and distribution.

On-Premise

Refers to software and technology that is installed and runs on the premises of the person or organization using the software, rather than at a remote facility.