A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 182

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behaviours of others. Two important aspects of personal influence are:

• A)personality and lifestyle.
• B)word-of-mouth activity and psychographics.
• C)opinion leadership and word-of-mouth activity.
• D)lifestyle and motivation.

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Definitions:

Recessive Trait

A genetic trait that is expressed in offspring only when inherited from both parents, masked by the presence of a dominant trait in a heterozygote.

Genotype

The genetic makeup of an organism, including all of its genes, as opposed to its physical appearance or phenotype.

Tay-Sachs Disease

A genetic disorder characterized by the absence of an enzyme that helps break down fatty substances in the brain, leading to severe neurological impairment and early death.

Autosomal Recessive Disorder

An autosomal recessive disorder is a genetic condition that occurs only when an individual inherits two copies of an abnormal gene, one from each parent.