As the Communications Manager for a New Home Builder in Town

question 97

Essay

As the communications manager for a new home builder in town, how would you use the PRIZM5 analysis tool to effectively target your market?

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Definitions:

Environmental Influences

External factors or conditions that affect an individual's development, behavior, and personality.

Psyche

The human soul, mind, or spirit, often considered the totality of a person's mental and emotional identity or consciousness.

Development

involves the process of growth, change, and progression in physical, emotional, intellectual, and social capabilities and understanding throughout the lifespan.

Archetype

In psychology, universally inherent, primordial patterns and images that form part of the collective unconscious.