Fiji Water Has Created a Perception by Wanting to Be

question 118

Multiple Choice

Fiji Water has created a perception by wanting to be viewed green or environmentally friendly by depicting a lush tropical landscape as the label on their water, despite shipping their water several tens of thousands of miles by ship, plane, train, and truck to reach the store shelf. They can be said to be engaged in:

• A)social deception.
• B)green marketing.
• C)greenwashing.
• D)environmental deception.

---

Definitions:

SOAR Process

A strategic planning tool aimed at strengthening, optimizing, articulating, and revising the assets and practices of an organization or individual for better performance and results.

Care Area Performance

A metric used in healthcare to evaluate the efficiency and effectiveness of treatment or services in specific areas of patient care.

Opportunities

Chances or situations that present possibilities for progress or achieving something.

Transformational Theories

A set of ideas explaining how individual, organizational, or societal transformation occurs through the actions of leaders or change agents.