Unethical Practices of Consumers Are a Serious Concern to Marketers

question 8

Multiple Choice

Unethical practices of consumers are a serious concern to marketers. These practices include all of the following except:

• A)downloading music, movies, and software from the Internet
• B)returning unsuitable merchandise
• C)filing warranty claims after the claim period
• D)providing inaccurate information on credit applications

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Definitions:

Behavioral Contrast

A phenomenon in operant conditioning where the rate of response to one stimulus changes when the reinforcement conditions are modified for another stimulus.

Congruency Effect

A phenomenon where the reaction time is faster and accuracy is higher when the properties of a stimulus are in harmony with its response.

Negative Reinforcement

The strengthening of a behavior by removing or avoiding a negative outcome or aversive stimulus.

Positive Reinforcement

The addition of a pleasant stimulus following a desired behavior, increasing the likelihood of that behavior being repeated.