Rather Than Making Outright Donations, Proctor & Gamble Raising Funds

question 12

Multiple Choice

Rather than making outright donations, Proctor & Gamble raising funds for the Special Olympics through consumers' purchasing of selected P&G products and MasterCard International linking use of its card to fundraising for institutions working in the area of cancer, heart disease, child abuse and various other health and social programs are examples of:

• A)Cause marketing
• B)Philanthropic marketing
• C)Goodwill marketing
• D)Public relations marketing

---

Definitions:

Circular Flow Model

An economic model that describes the movement of money, goods and services, and resources between producers and consumers in the economy.

Entrepreneurial Ability

The skill to innovate, introduce new products or processes, and successfully manage business ventures.

Rent

A periodic payment made by tenants to owners for the use of property or land, or the income derived from the lease of such property.

Resource Market

Markets where the services of the factors of production (such as labour, capital, land) are bought and sold.