Cause Marketing Programs Incorporate All Three Concepts of Social Responsibility

question 19

Multiple Choice

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:

• A)following the guidelines of industry-specific codes of ethics.
• B)protecting the environment.
• C)enhancing corporate sales and profits.
• D)fulfilling company objectives.

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Definitions:

Commercial Activity

Economic activities centered around the buying, selling, and exchange of goods and services in the market.

National Government

The political authority that governs an entire nation, as opposed to local or regional governments.

U.S. Constitution

The supreme law of the United States, establishing the national government's framework and principles.

Tenth Amendment

An amendment to the U.S. Constitution stating that powers not delegated to the federal government are reserved to the states or the people.