A Marketing Manager for United Way Reads in a Business

question 177

Multiple Choice

A marketing manager for United Way reads in a business journal that despite the Internet and television, North Americans are actively engaged in their communities. 54 percent have performed volunteer work and 78 percent have donated money to
Charities. She asks research and development personnel to identify possible new ad campaigns that will encourage this high levels of community-connectedness to
Continue. This ad campaign change is the result of the managerial activity:

• A)environmental scanning.
• B)macroeconomic analysis.
• C)strategic planning.
• D)ecological/technological forecasting.

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Definitions:

Social Constructionists

A theoretical approach that views knowledge, identities, and social realities as constructed through social processes and interactions.

Biological Properties

Attributes and characteristics of living organisms, including genetics, metabolism, and reproduction.

Social Structure

The organized pattern of social relationships and social institutions that together compose society, determining the behavior of individuals and groups.

Social Constructionism

is the theory that much of what we understand about our world and ourselves is built through societal interactions and cultural norms rather than existing inherently.