As a Consultant with Accenture, You Frequently Engage in Environmental

question 13

Multiple Choice

As a consultant with Accenture, you frequently engage in environmental scanning on behalf of your clients. Which of the following statements about environmental scanning best describes what actually happens?

• A)Environmental scanning is an annual event.
• B)Environmental scanning changes the marketing environment.
• C)Environmental scanning focuses primarily on geographical and meteorological factors.
• D)Environmental scanning identifies and explains potential trends.

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Definitions:

Competitive Advantages

Factors or attributes that allow a company or country to produce goods or services more effectively than rivals.

Lead-In

An introduction or preamble designed to catch attention or provide context for the content that follows.

Eddy Turns

Circular movements of water, caused by obstructions or the confluence of currents, leading to a small whirlpool or vortex.

Z-Drag Extractions

A mechanical advantage system used in technical rope rescue and water rescue to move heavy loads or trapped individuals.