When Assessing the Viability for a New Store Location, Starbucks

question 67

Multiple Choice

When assessing the viability for a new store location, Starbucks will review the population distribution, income, and occupation of those residents that inhabit each area. Which item below is Starbucks most concerned with?

• A)social audit
• B)psychographics
• C)demographics
• D)cultural census

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Definitions:

Share Price

The current price at which a single share of a company's stock can be bought or sold on the market.

Contract Multiplier

A factor used in options and futures contracts to determine the total value of the contract.

S&P 500 Contracts

These are futures contracts that track the S&P 500 index, allowing investors to speculate on or hedge against future changes in the index.

Risk-Free Rate

The theoretical return on an investment with no risk of financial loss, often represented by the yield on government bonds.