Surveys of Consumer Expectations Are Tracked Over Time by Researchers

question 28

Multiple Choice

Surveys of consumer expectations are tracked over time by researchers, who ask such questions as "Do you expect to be better off or worse off financially a year from now?" Surveyors record the share of positive and negative responses to this question and related ones to develop an index, sometimes called a consumer confidence or
Consumer sentiment index. These results of these surveys most directly relate to the__________ forces within the marketing environment.

• A)economic
• B)regulatory
• C)social
• D)competitive