The Grassroots Movement Started in the 1960s to Increase the Influence

question 24

Multiple Choice

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is known as

• A)Consumerism
• B)Protectionism
• C)Ethnocentrism
• D)Environmental scanning

---

Definitions:

Lack of Access

The unavailability or inability to obtain necessary resources, services, or opportunities, often due to economic, social, or geographical barriers.

Lack of Friends

A situation where an individual experiences a deficiency in social connections or meaningful friendships.

Customer Problems

Issues or challenges faced by customers that businesses aim to solve through their products or services.

Multisided Markets

Markets with two or more customer segments that are mutually independent of each other.