When a Local Merchant Issues Several Different Ads, Each in a Different

question 203

Multiple Choice

When a local merchant issues several different ads, each in a different language, and distributed to different areas of the community, they recognize the importance of:

• A)Ethnic marketing
• B)Psychographic marketing
• C)Cultural segmentation
• D)Functional marketing

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Definitions:

Gain or Loss

The financial result that occurs when the selling price of an asset differs from its purchase price or adjusted basis, could be positive (gain) or negative (loss).

Bonds

Fixed income investment products that represent loans made by an investor to a borrower, typically corporate or governmental, which pays interest over a set period until maturity.

Repurchasing

The act of a company buying back its own shares from shareholders, reducing the amount of stock available on the open market.

Statement of Cash Flows

A financial statement that provides aggregate data regarding all cash inflows and outflows a company receives from its operating, investing, and financing activities.