As the Content of a Marketing Website for a Product

question 74

Multiple Choice

As the content of a marketing website for a product moves from words to photos, videos, and animation, the media richness of the site

• A)increases.
• B)can be manipulated.
• C)is not affected.
• D)decreases.

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Definitions:

Operant Responding

A behavior modification process through which the strength of a behavior is modified by reinforcement or punishment.

Negative Reinforcement

A behavioral concept where the removal of an adverse stimulus strengthens a behavior or increases its likelihood of being repeated.

Operant Conditioning

A process of instruction where behaviors are adjusted by the application of reinforcements or deterrents.

Learned Association

The process by which two pieces of information, or a behavior and a response, are linked together through conditioning.