Brand Managers Use Both Traditional and Social Media to Promote

question 69

Multiple Choice

Brand managers use both traditional and social media to promote and advertise their products; traditional media ________, while social media ___________.

• A)are produced quickly and inexpensively by an individual; are expensive to produce and may take a team of specialists months to complete
• B)take longer to produce and use a team of specialists; can be produced inexpensively and quickly by an individual
• C)are generally accessible everywhere to those with smartphones, computers, and tablet devices; are typically produced by an individual and privately owned by them
• D)are cheaper; are more creative

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