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If a brand manager wants to explain the benefits of using a complex product to consumers, the best social network to use is
Organization's Culture
The shared beliefs, norms, and values that shape the social and psychological environment of a business entity.
Invisible Part
Components or aspects of something that are not immediately apparent or visible but play a crucial role in its functioning or understanding.
Organization's Culture
Organization's culture encompasses the values, beliefs, behaviors, and social norms that characterize and define an organization.
Organizational Countercultures
Groups within an organization that hold and act upon values and beliefs that are fundamentally different from, or in opposition to, the prevailing organizational culture.
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