In 2010, T-Mobile Ran a Holiday TV Ad That Featured

question 121

Multiple Choice

In 2010, T-Mobile ran a holiday TV ad that featured Chuck Norris tailored to consumers in a single country-the Czech Republic. But it crossed country boundaries to reach Polish and Slovakian consumers. This marketing strategy is considered a(n) :

• A)cultural
• B)multidomestic
• C)single-country
• D)global

---

Definitions:

Imperialism

A strategy where a nation expands its dominance and sway through the colonization, employment of armed forces, or various other methods.

Rich Countries

Nations characterized by a high level of income per capita, robust economies, and advanced technological infrastructure.

Prosperous

Characterized by success, wealth, or good fortune, often related to economic growth and stability.

Japan Colonies

Territories outside of Japan that were under Japanese imperial control, particularly during the late 19th and early 20th centuries.