Which of the Following Is the Best Marketing Strategy for Promoting

question 140

Multiple Choice

Which of the following is the best marketing strategy for promoting Betty Crocker products using social media?

• A)monitor e-mail for customer complaints and respond promptly with a 50 percent discount coupon
• B)hold a cooking contest to generate new recipes using Betty Crocker products
• C)produce commercials incorporating images of Betty Crocker cooking with Julia Child
• D)create "Betty Cooks," a blog featuring recipes for trendy dishes using Betty Crocker products

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Definitions:

Purchasing-Power Parity

A theory which posits that currencies are in equilibrium in terms of exchange rates when the purchasing power in both countries is identical.

Gold

A yellow precious metal valued for its rarity, durability, and use in jewelry, electronics, and as a form of currency.

Net Exports

The sum total of a country's exports minus its imports, showcasing the balance of trade.

Goods And Services

The output of economic activity; goods are tangible items, while services are intangible acts or efforts.