Brand Managers Use Both Traditional and Social Media to Promote

question 69

Multiple Choice

Brand managers use both traditional and social media to promote and advertise their products; traditional media ________, while social media ___________.

• A)are produced quickly and inexpensively by an individual; are expensive to produce and may take a team of specialists months to complete
• B)take longer to produce and use a team of specialists; can be produced inexpensively and quickly by an individual
• C)are generally accessible everywhere to those with smartphones, computers, and tablet devices; are typically produced by an individual and privately owned by them
• D)are cheaper; are more creative

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Definitions:

Phenomenological Approaches

Refers to methodologies in psychology and philosophy focusing on the subjective experience of individuals and understanding consciousness from the first-person point of view.

Assumptions

Beliefs taken for granted as true without proof, often underlying theories or viewpoints.

Values

Fundamental beliefs or principles that guide a person's behavior and decision-making.

Counseling Session

A scheduled time during which a client and counselor engage in conversation aimed at addressing issues and promoting mental health.