The Marketing Challenge for the Brand Manager Using a Facebook

question 77

Multiple Choice

The marketing challenge for the brand manager using a Facebook Page is to post and create content that will generate the best response. This goal can be accomplished by all of the following, except:

• A)leveraging existing media assets for the brand.
• B)updating content at random.
• C)using familiar imagery and messaging, but adding a twist.
• D)engaging users and letting them guide site content.

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Definitions:

Bar Graph

A chart that presents categorical data with rectangular bars with heights or lengths proportional to the values they represent.

Averages

A measure of central tendency, calculated by summing all values and dividing by the number of values.

Quantitative Values

Values that can be measured and expressed numerically, indicating the quantity of something.

Statistics

The branch of mathematics that deals with collecting, analyzing, interpreting, and presenting data.