The Three Guidelines on Marketing and Promoting a Brand Using

question 21

Multiple Choice

The three guidelines on marketing and promoting a brand using YouTube include: (1) create a branded channel rich in keywords to improve the odds of the video showing up in user searches; (2) target viewers by using YouTube's insights and analytics research to reveal the number of views, where they originate within YouTube, and What keywords are driving user visits; and (3) ______.

• A)exploit visual aspects of your message
• B)include humorous content to attract as many viewers as possible
• C)tie the product to a current political or news event
• D)use an expert to inform the audience about product features and benefits

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Definitions:

Mature Products

Products that have reached the end of their growth phase in the product life cycle, characterized by stable sales and minimal innovation.

Stable Demand

A market condition where the desire for a product or service remains consistent over a period of time, unaffected by short-term fluctuations.

Collaborative Forecasting

A process where multiple stakeholders, often from different levels of the supply chain, work together to predict future demand or trends.

Forecast Error

The difference between the actual outcome and the predicted outcome, often used in the context of demand forecasting in supply chain and finance.