Using Social Media, a Brand Manager Tries to Select and Use

question 43

Multiple Choice

Using social media, a brand manager tries to select and use one or more social networks from the hundreds that exist. This often entails assessing (1) the number of daily visitors to the website, (2) _______, and (3) the focus of the website.

• A)the ability of the social network to pull controversial content
• B)the availability of social network to run apps
• C)the characteristics of these visitors
• D)the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics

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Definitions:

Life Insurance

A type of insurance that pays a specified amount upon the policy holder’s death; a creditor often requires a borrower to take out life insurance to cover the loan in the event the borrower dies before the loan is paid.

Social Security Credits

Denotes the basic unit for determining eligibility for Social Security benefits, based on the amount of earned income over a worker's lifetime.

Collect Social Security Benefits

The act of receiving payments from the U.S. Social Security Administration, typically due to retirement, disability, or survivorship.

Working Lifetime

The total period in an individual's life during which they are actively engaged in employment or generating income through work.