Cost Per Click Is a Measure in Which

question 90

Multiple Choice

Cost per click is a measure in which

• A)a fixed amount of money is paid to a site for posting an ad for a finite amount of time.
• B)a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
• C)a fixed amount of money is paid for every 1,000 times an ad loads, up to $100 a month.
• D)a fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site.

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Definitions:

Discounted Payback Period

The length of time required for an investment’s discounted cash flows to equal its initial cost.

Accounting Basis

The method by which accounting transactions are recognized and recorded, such as cash basis or accrual basis accounting.

Financial Break-even

The point at which total revenues equal total expenses, and the company makes no profit or loss.

Discounted Basis

A method of purchasing or selling a financial instrument (e.g., a bond) for a price that is below its nominal or face value, reflecting the present value of its future cash flows.