The Click-Through Rate Is

question 114

Multiple Choice

The click-through rate is

• A)the percentage of customers who buy a product from the brand website.
• B)the percentage of recipients who have clicked on a link on the Page to visit a specific site.
• C)the total number of people who have visited a brand's Facebook Page and have become Facebook fans of the product.
• D)the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.

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Definitions:

Raising Capital

The process of gathering funds to finance new investments or pay off debts.

Double Taxation

This term refers to the imposition of taxes on the same income, asset, or financial transaction at two different levels of government or in two different jurisdictions.

Corporation Form

The corporation form refers to a legal entity structure, recognized by law, where the business is distinct from its owners, providing limited liability and allowing for ownership through stock shares.