NDCHealth Corp

question 52

Multiple Choice

NDCHealth Corp. is a U.S.-based company that provides pharmaceutical manufacturers with market research on prescription drug sales. It recently started
Distributing commonly-used prescription drugs in the United Kingdom. Since it was new to the wholesaling end of the pharmaceutical business, NDCHealth was
Implementing a _ _ strategy.

• A)diversification
• B)market penetration
• C)product development
• D)market development

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Definitions:

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations with its current assets.

Financial Data

Information about financial transactions, including income, expenses, assets, and liabilities, used for analysis and decision-making.

Market Price

The existing rate for purchasing or selling an asset or service in the market.

Earnings Per Share

A measure of a company's profitability, calculated by dividing the company's profit by the number of outstanding shares of its common stock.