Categorizing a Group of Consumers for Soda on the Basis

question 161

Multiple Choice

Categorizing a group of consumers for soda on the basis of whether they wanted sugar-free and caffeine-free, caffeine-free but with sugar, or regular with sugar and caffeine is an example of:

• A)Profiling
• B)Aggregation marketing
• C)Market segmentation
• D)Market clustering

---

Definitions:

Theories Of Motivation

A set of principles and propositions that attempt to explain what drives individuals to initiate, direct, and sustain particular actions over time.

Kinsey Survey

A series of studies conducted by Alfred Kinsey and his team which explored human sexual behavior, profoundly influencing social and scientific views on sexuality.

Contemporary Surveys

Modern methods of collecting data or opinions from populations on current issues.

Intrinsic Motivation

The drive to engage in an activity for its inherent satisfaction or enjoyment, rather than external rewards or pressures.