There Are Many Perfumes on the Market, but Only One

question 139

Multiple Choice

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's name is Demeter, and it makes over 150 different fragrances with
Names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather,
And Turpentine. According to people who use Demeter perfume, its memorable scents would be what makes it superior to other perfumes. Which element of the marketing program is being considered when the company's owner decides to add scents that
Evoke colors?

• A)place
• B)product
• C)price
• D)promotion

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Definitions:

Fiduciary Duty

A legal or ethical relationship of trust where one party, known as a fiduciary, is required to act in the best interest of another party, typically a beneficiary.

Modern Business Practice

Contemporary methods, strategies, and approaches adopted by businesses to operate efficiently and competitively.

Obligation

A legal or moral duty to do something or to refrain from doing something.

Agents

Individuals or entities authorized to act on behalf of another (the principal) in dealings with third parties, typically creating a legal or business relationship.