The Information Needed in Situation (SWOT)analysis, Step 1 of the Planning

question 43

Multiple Choice

The information needed in situation (SWOT) analysis, Step 1 of the planning phase, includes: 1) trends for industry and competitors and 2) ________

• A)market potential studies.
• B)positioning studies.
• C)projections of future sales, expenses, and profits.
• D)market-product grids with targets.

---

Definitions:

Automobile Rental

A service industry providing temporary access to vehicles on a short-term basis, typically ranging from a few hours to weeks.

OptQuest

An optimization software that uses various algorithms to find the best possible solutions to complex problems.

Crystal Ball

A metaphor often used to represent the attempt to predict or foresee future events, typically used in the context of speculation or forecasting.

Price/Demand Elasticity

Price/Demand Elasticity is a measure of how much the quantity demanded of a good responds to a change in the price of that good, indicating the sensitivity of consumers to price changes.