The Actions Taken During the Implementation Phase of the Strategic

question 48

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources, 2) ________, 3) develop schedules, 4) and execute the marketing program.

• A)design marketing organization
• B)find points of difference
• C)select target markets
• D)position the product

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Definitions:

Cash Disbursements

Outflows of cash for expenses, asset acquisitions, or other payments by a business during a specific period.

Operating Expenses

Recurring expenses related to the normal operations of a business, such as salaries, rent, and utilities.

Goods Purchased

The total value or volume of raw materials, components, or finished products acquired by a business for resale or production.

Production Budget

A detailed plan showing the number of units that must be produced during a period in order to satisfy both sales and inventory needs.