General Mills Uses a Marketing Structure in Which One Person

question 16

Multiple Choice

General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product. For instance, one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal, Cheerios. This person, who takes responsibility
For the success or failure of the marketing of Cheerios, is called a(n) :

• A)product advisor.
• B)product manager.
• C)account executive.
• D)marketing advisor.

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Definitions:

Exercise

Physical activities intended to improve strength, fitness, and overall health.

Biopsychosocial Model

A broad view that attributes disease outcome to the complex, variable interaction of biological factors, psychological factors, and social factors.

Genetics

The study of genes, genetic variation, and heredity in living organisms.

Behaviors

Actions or reactions of an individual or system in response to external or internal stimuli.