Which of the Following Pieces of Information Is Used in the Implementation

question 161

Multiple Choice

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

• A)Organizational charts and job descriptions
• B)Revenues associated with each point of market share
• C)Corporate return on investment
• D)Trends in past and current revenues for industry and competitors in total and by segment

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Definitions:

Scoria

A dark gray, black, or reddish volcanic rock that contains abundant vesicles, usually having the composition of basalt or andesite; synonymous with volcanic cinders.

Basalt

A dark, fine-grained volcanic rock formed from the rapid cooling of magnesium- and iron-rich lava, characteristic of oceanic crust.

Basaltic Lava

A type of lava that flows from volcanic eruptions, characterized by its low viscosity and high iron and magnesium content.

Scoria Cones

Volcanic cones built from fragments of lava ejected from a single vent, typically with steep slopes.