A Category Manager

question 192

Multiple Choice

A category manager:

• A)attempts to maximize each individual brand's successes, even at the expense of another, to maximize the overall profitability of the product line.
• B)has profit-and-loss responsibility for an entire product line.
• C)does not have any profit responsibility.
• D)is a position that is only found in industrial products firms.

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Definitions:

Illegal Acts

Activities or actions that are expressly prohibited by law and subject to criminal or civil penalties.

Injunction

A legal order by a court that compels an individual, organization, or entity to do or to refrain from doing a specific act.

Violence Occurs

Situations where physical force is used with the intention of harming someone, causing damage or imposing dominance.

Morally Reprehensible

Behavior that is considered ethically wrong and strongly disapproved by society.