Which Stage in the Personal Selling Process Will a Salesperson

question 162

Multiple Choice

Which stage in the personal selling process will a salesperson begin converting a prospect into a customer by creating a desire for the product he or she is selling?

• A)approach
• B)presentation
• C)preapproac h
• D)close

---

Definitions:

Profit Maximizing

The process by which a company determines the price and output level that generates the maximum profit.

Marginal Cost

The supplementary expense incurred from manufacturing one more unit of a good or service.

Price

The amount of money expected, required, or given in payment for something.

Price Rigidity

Characteristic of oligopolistic markets by which firms are reluctant to change prices even if costs or demands change.