Which of the Following Statements About Comparative Advertising Is True

question 40

Multiple Choice

Which of the following statements about comparative advertising is true?

• A)Comparative advertisements now constitute over two-thirds of all television ads.
• B)Comparative advertisements attract less consumer attention in the advertiser's brand.
• C)Comparative advertisements have been banned by the Federal Trade Commission.
• D)Comparative advertisements increase the perceived quality of the advertiser's brand.

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Definitions:

Excludable

An excludable good is one from which individuals can be prevented from using if they do not pay for it.

Rival In Consumption

A characteristic of a good or service that means its consumption by one individual prevents simultaneous consumption by another individual.

Private Good

A product or service that is consumed by one individual without providing benefit to others and is subject to exclusion and rivalry.

Fish Fillet

A piece of fish that has been cut or sliced away from the bone, often prepared as a food item.